Appalachian Mountain Club Annual Dinner – NYC

New York, NY
Keynote: Principles in Community Building

Take Public Transportation to Your Next Adventure

Outside Magazine
It’s easier than ever to jump on a bus, bike, train, or trolley to climb, paddle, hike, and camp.

The offMetro Guide to Getting to National Parks Without a Car

The majority of people traveling to National Parks do so by personal vehicle. While increased interest in National Parks has led to more people exploring the outdoors, the beauty and safety of the parks are challenged by the added vehicles.

13,750-square-foot iPod board goes missing

AdFreak | Adweek
A gargantuan iPod Touch billboard disappeared from its scaffolding in Boston this week.

The Internet’s Chirping: The Newest On Climate Change Is Bird Maps

Social Media Week News
This week the internet is going crazy about birds. The National Audubon Society released a 7-year study on climate change’s effects on bird population and people are listening.

ESPN Deportes Winter Baseball Push Takes Flight

ESPN Deportes launched a new campaign for its Dominican winter baseball season.

Why the Central Bank of Nigeria’s SMEEIS was Replaced by a Fund for Microfinance

The Nigerian government cut its Small and Medium Enterprises Equity Investment Scheme (SMEEIS) due to a lack of success and underutilization.

Girl Gotta Hike The Podcast

By Melissa Goodwin
03. Interview with Sarah Knapp, Founder of Mappy Hour & OutdoorFest

Person-to-Person Lending: Is Financial Democracy a Click Away?

United States Agency for International Development

McDonald’s wants your best hamburger slogan in just two words

Brandweek | Adweek
Two-word billboard slogans seemed like the best way to tell them that this “Magnificent Mouthful” is “Within Reach.” What more could you want from a “Dinner Winner?”

Life in Motion Podcast

By Jeremy Lux
Maps, Beer and Adventure Stories: An interview with Sarah Knapp from Mappy Hour

Weekend Getaway to Albany: History, Art and Local Culture

Albany isn’t a place stuck in the past, but rather a city that honors its history while cultivating contemporary events, exhibits and active transportation.

Two New Yorkers Stand Up Paddleboard to Miami

Misadventures Magazine
Julieta Gismondi and Lou Anne Harris started their epic journey from the middle of New York City by loading up their Stand Up Paddleboards at Pier 84 in Midtown Manhattan.

Feminine Wild Online Summit

By Annette Poliwka
Release Your Feminine Wild

IBM Watson

New York, NY

Swimming Upstream

Inside the Adventure Podcast

By Marshall Mosher
Episode 59: Sarah Knapp of OutdoorFest

Outdoor Retailer + Snow Show: Seven Ways to Get in on the Action

You don’t have to purchase a badge to get in on some of the fun, including inspiring breakfast talks, live podcast recordings and late-night parties.

Inspirational Women Interview

Inspirational Women’s Series
Interviews with Women Leaders Worldwide

5 Women You Should Know from the NoMan’s Land Film Festival

REI Co-op Journal
These women are changing the world of adventure film, outdoor sports and beyond.

Three First Dates in Boulder, Colorado

Outside Magazine
We sent our intrepid writer—a transplant from New York City—to look for love in America’s most outdoorsy town

7 Women-Specific Backcountry Ski Programs

REI Co-op Journal
Whether you’re looking for an avalanche safety course or a guided hut trip, these clinics and trips are the best in North America.

Outside Magazine 30 Under 30

Discovering The Outdoors Within City Limits

It can seem tough to balance your adventurous spirit with city living, but these micro adventures all exist within the city limits to bring you easy access to climbing, hiking, snowshoeing and cross country skiing.

When 30 Days Turns to 365

Rockaway Times
The rules of the challenge were straightforward: each day for 30 consecutive days, I must find and participate in a new outdoor adventure from yoga to kayaking to biking.

Two-Day Escape into the Stunning Stockholm Nature

Pink Pangea
When I head to a new city I always commit part of my time to exploring its natural areas. Hiking, biking, and boating abroad give me a peek into the global lifestyle options of others who, like me, live in urban centers and want to feed their passion for the outdoors.

Discovering Los Angeles Through Its Outdoor Spaces

Pink Pangea
I arrived in Los Angeles two days after my visit to San Francisco and decided, yet again that a hike was needed to fully introduce myself to the city.

Discovering San Francisco Through its Outdoor Spaces

Pink Pangea
Every time I visit a new city, I first look to outdoor recreation as my way to explore. My first day in Vienna was spent on a bike, Capetown on a long run, and most recently – San Francisco in hiking boots.

30 Days in the Rockaways

What does a total commitment to living in the city and loving the outdoors look like? Living for 30 Days at Rockaway Beach and tracking my adventures…

The Ladies Ski Club

Pink Pangea
This February, I was invited to spend a day with the Ladies Ski Club at Sugarbush, one of New England’s largest ski resorts located in Vermont’s Mad River Valley.

The Year I Learned Yiddish

PresenTense Group
It was almost exactly one year ago that I signed up for the Weekend Intensive program at the Yiddish Farm in Goshen New York.

Searching for Snow

Pink Pangea
I’d been to Deer Valley once as I child. I remembered nothing of the skiing and only a little of the Utah resort–mainly a souvenir shop where we purchased an extremely large ceramic mug that my brother and I would fight over for years.

Working Hard When No One is Looking

OutdoorFest Blog
Wednesday afternoon climbers Tommy Caldwell and Kevin Jorgeson moved from sponsored athletes to climbing superstars…

Arc’teryx Fireside Chats

New York, NY
Balancing Time Outdoors While Running a Business

PC: Bryon Summer

Entrepreneurs of New York

Sarah is the founder of @Outdoorfest, an annual urban outdoor activity festival + monthly Mappy Hour (Map+Happy Hour). By Yuxi Liu, @createnyc

Skiing in Vermont

Pink Pangea
The initial plan was to leave New York on Saturday morning to go skiing in Vermont for International Women’s Ski Day (IWSD).

15 NYC Hacks Every New Yorker Should Be Doing

By Lauren Matison, Thrillist
13. Use the outdoors for more than day drinking in Central Park…

New Yorkers Are Hungry For The Outdoors, And Sarah Knapp Is Bringing Them A Feast

By Alison Berman, Fond Group
With everything New York is credited for having, it is equally known as one of the most challenging cities in which to lead a balanced life.

Jumper Profile

“What is your North Pole?” explorer Barbara Hillary asks a crowd of New York outdoor enthusiasts a few weeks ago.

Sarah Knapp: Founder of NYC’s OutdoorFest

By Jessica Malordy, Misadventures A few weeks ago, Sarah Knapp and I met in Union Square, one of New York City’s busiest pub­lic spaces, to chat about her amaz­ing new ven­ture.

Ocean Exploration Cartoon

by Bob Eckstein
The cartoonist Bob Eckstein boldly attended as many OutdoorFest events as he could handle. These are the drawings he sent

11 Outdoors Hacks for City Dwellers

The Clymb Stories
As a city-dweller, accessing the great out­doors isn’t impo­ssi­ble; you just need a few good hacks.

Five Boroughs in 30 Minutes

New York Travel Festival
A few weeks ago I spoke at the second annual NY Trav Fest about how to travel within the city limits.

Sarah Knapp Reconnects New Yorkers to Nature

NYU Arts & Science Alumni Blog
We’ve heard stories about students who live in Bobst and have interviewed alumni who have used it to write screenplays and books that would eventually become bestsellers and blockbusters.

Alum’s start-up brings nature into city life

By Se Won Park, Washington Square News

CAS alumna Sarah Knapp is using her organization OutdoorFest to bring nature back to New Yorkers typically immersed in the city concrete.

Turn on your computer & reconnect with nature.

OutdoorFest Blog

In less than two months, oceanographic explorer Fabien Cousteau and his team will scuba dive down sixty-three feet to Aquarius

The Why

OutdoorFest blog
I moved out to Utah for the snow – and good lord there was a lot of it.

Whoopsies: I’m a Social Entrepreneur

PresenTense Fellowship
I didn’t mean to become a social entrepreneur. It happened so fast and before I knew it my tweets had a funny new hashtag.

Climbing the Hardest Route

Discover Outdoors Journal
As I write this, three of the best climbers in the world are literally hanging on the side of a sheer rock face waiting for night to fall so they can begin climbing again. The only true way down? Finishing the route or the onset of winter

Returning After Adventure

Discover Outdoors Journal
The hardest parts of adventuring are not the 16-miles of hard hiking or the bug bites from camping out. The hardest part is the return to routine.

Trail Reading: A Walk in the Woods

Discover Outdoors Journal
While Bryson tells the story as a personal account of his hiking, it is interlaced with the deep history of the trail as well as a critique of America’s misuse of natural resources.

General Mills to Shrink Sugar Content in Cereal

Progressive Grocer

Champagne Bureau Debuts Effort to ‘Unmask’ Impostors

Adweek “Unmask the Truth” raises awareness of American sparkling wine producers who incorrectly label their products as “champagne.”

Black Friday Shoppers Plan to Buy for Themselves

Gourmet Retailer
Consumers won’t just be scouting gifts for friends and family come Black Friday.

Coca-Cola Unifies Juice Brand Designs


The Coca-Cola Company has re-designed the packaging for its portfolio of global juice brands

Subway Serves Up Seattle’s Best

Subway has added Seattle’s Best to its breakfast menu.

Maritz-Synergy Partnership Brings Together Cash and Non-Cash Rewards

Incentive Magazine Maritz hopes that cash and non-cash rewards can get along.

Guests Do the Honors for Marriott

Marriott is showcasing its colorful clientele in a new advertising campaign.

51 Percent of Employers to Bolster Wellness Offerings

Media Job Market
Even during a recession employers don’t back down on employee health benefits

Fox builds record-breaking ice squirrel for ‘Ice Age’ DVD release

Instead of striving for record-breaking DVD sales, Twentieth Century Fox decided it would be more cost-efficient to break a record by building the tallest ice sculpture.

Only 62 Percent of Companies to Have Holiday Parties This Year

Successful Meetings

Volkswagen’s Virtual GTI Launch

Volkswagen is promoting its 2010 GTI vehicle by putting consumers behind the wheel of a new iPhone application.

NBA Looks to Score More Hispanic Fans

The “éne•bé•a” campaign will highlight the NBA’s Latino players.

Jelly Belly Puts a New Spin on ‘Gag Gifts’


In time for Halloween, the Jelly Belly Candy Company has launched a line of gift candies that will both trick and treat. performers decent on stage but suck at office jobs

Brandweek | BrandFreak
Performing in Vegas is a hard job. To prove this point, put some of Sin City’s finest to work.

Hyatt Aims to Make Meetings More Personal

Successful Meetings Hyatt thinks it’s time to return to face-to-face social interaction.

Best Buy wants your scariest, most obsolete gadget or appliance

Brandweek | BrandFreak
Finally, there’s hope for those living in dark, damp, technology-deprived caves.

The New Retirement Plan: Perpetual Work

Incentive Magazine Americans will be working farther into retirement age than before

Workplace Ethics Up 9 Percent

Media Job Market

Faith Hill Fragrance Smells Success Online

Adweek Faiith Hill Parfums is sniffing out consumers with a series of Webisodes,

Employers Bearish on Benefits Budgets

Millennials Maintain Bleak Hiring Hopes

Media Job Market

Employees Spend Less Time Holiday Shopping on the Job

Media Job Market
According to a survey by job search service Accountemps of 455 part-time or full-time employees, the amount of time staffers plan to shop online while on the clock decreased to an average of 1.9 hours a week.

Olive Microfinance Bank Inaugurates Corporate Office in Lagos State Nigeria

Created by Nigerians from “various reputed” Nigerian banks, Olive is now in the process of hiring an extended network of staff to operate the institution.

Who’s Who in Microfinance

Anne Hastings of Haiti’s Fondasyon Kole Zepol (Fonkoze)

Microfinance Paper Wrap-up

Learning By Association: Micro Credit in Chiapas, Mexico, by Gustavo A. Barboza and Humberto Barreto

Luxembourg Fund Labelling Agency Grants Label to Belgian Microfinance Investment Company Incofin’s Rural Impulse Fund

The label was initiated to provide increased assurance to investors that commercial microfinance investment vehicle’s (MIVs) were committed to delivering microfinance services

Kiva and VideoJug Enter Partnership to Promote Online Microfinance


IFC makes $15.6 million Equity Investment in Grupo Mundial

The International Finance Corporation (IFC) recently made a USD 15.6 million equity investment in financial conglomerate Grupo Mundial Tenedora S.A. IFC now has a 9.9 percent stake in the group.

Microfinance Business Plan Competition to Facilitate Business Development Services

Intellecap Announces In-House Partnership between its India Development Gateway (IDG) and its Srijan Microfinance Business Plan Competition to Facilitate Business Development Services for Srijan Participants