Sisu Magazine
By Jen Gureki
The Great (Urban) Outdoors
New York, NY
Keynote: Principles in Community Building
Outside Magazine
It’s easier than ever to jump on a bus, bike, train, or trolley to climb, paddle, hike, and camp.
Austin, TX
Old Sports, New Life: Outdoor Culture in Cities
offMetro
The majority of people traveling to National Parks do so by personal vehicle. While increased interest in National Parks has led to more people exploring the outdoors, the beauty and safety of the parks are challenged by the added vehicles.
REI Journal
Barbara Hillary became the first African-American woman to reach the North and South Poles at age 79. She’s living proof that adventure is for everyone, regardless of age, race, or financial means.
AdFreak | Adweek
A gargantuan iPod Touch billboard disappeared from its scaffolding in Boston this week.
Social Media Week News
This week the internet is going crazy about birds. The National Audubon Society released a 7-year study on climate change’s effects on bird population and people are listening.
Adweek
ESPN Deportes launched a new campaign for its Dominican winter baseball season.
MicroCapital
The Nigerian government cut its Small and Medium Enterprises Equity Investment Scheme (SMEEIS) due to a lack of success and underutilization.
By Melissa Goodwin
03. Interview with Sarah Knapp, Founder of Mappy Hour & OutdoorFest
United States Agency for International Development
Brandweek | Adweek
Two-word billboard slogans seemed like the best way to tell them that this “Magnificent Mouthful” is “Within Reach.” What more could you want from a “Dinner Winner?”
Out of Bounds Podcast
By Adam Jaber
Episode 68
By Jeremy Lux
Maps, Beer and Adventure Stories: An interview with Sarah Knapp from Mappy Hour
offMetro
Albany isn’t a place stuck in the past, but rather a city that honors its history while cultivating contemporary events, exhibits and active transportation.
Misadventures Magazine
Julieta Gismondi and Lou Anne Harris started their epic journey from the middle of New York City by loading up their Stand Up Paddleboards at Pier 84 in Midtown Manhattan.
By Annette Poliwka
Release Your Feminine Wild
By Marshall Mosher
Episode 59: Sarah Knapp of OutdoorFest
Westword
You don’t have to purchase a badge to get in on some of the fun, including inspiring breakfast talks, live podcast recordings and late-night parties.
Inspirational Women’s Series
Interviews with Women Leaders Worldwide
REI Co-op Journal
These women are changing the world of adventure film, outdoor sports and beyond.
By Josh Salvo
Join A Community Of Outdoor Enthusiasts And Meet Your Brand New Adventure Buddies OutdoorFest And Mappy Hour
By Kristin Carpenter-Ogden
Why Everything is Better Outdoors
By Gale Straub
Episode 29: Finding Balance in the Hustle
New York, NY
Media at Your Festival
Catskill, NY
Micro Adventures & Adventuring from NYC
Outside Magazine
We sent our intrepid writer—a transplant from New York City—to look for love in America’s most outdoorsy town
Austin, TX
Grand Canyon to Everest: Sexism at All Altitudes
REI Co-op Journal
Whether you’re looking for an avalanche safety course or a guided hut trip, these clinics and trips are the best in North America.
By Abigail Thompson
Exploring the National Parks & Reducing (Car)bon Emissions
New York, NY
Choosing adventure as a way of life
New York, NY
Building Creative Partnerships
Radiche
Alysha Malik
Urban Hiker
Ranger Station at Outdoor Retailer
Denver, CO
Our Tools: A New Vision for the Future of Outdoor
Washington D.C.
The Relationship Between Nature, Happiness and Productivity
Do Something.
By Marie Grace Berg
Success is celebrating both small and big wins.
RANGE MAG
It can seem tough to balance your adventurous spirit with city living, but these micro adventures all exist within the city limits to bring you easy access to climbing, hiking, snowshoeing and cross country skiing.
Rockaway Times
The rules of the challenge were straightforward: each day for 30 consecutive days, I must find and participate in a new outdoor adventure from yoga to kayaking to biking.
Pink Pangea
When I head to a new city I always commit part of my time to exploring its natural areas. Hiking, biking, and boating abroad give me a peek into the global lifestyle options of others who, like me, live in urban centers and want to feed their passion for the outdoors.
Pink Pangea
I arrived in Los Angeles two days after my visit to San Francisco and decided, yet again that a hike was needed to fully introduce myself to the city.
By Adam Grealish, SESH
For the month of July, Sarah cast off the routine of everyday city life and moved to the Rockaways with the goal to be active and outside everyday.
We caught up with Sarah to hear how the experiment is going.
In Seconds
Ashley finishes scooping the rice pudding into the plastic container. She walks through the kitchen doors to the take-out counter,…
Pink Pangea
Every time I visit a new city, I first look to outdoor recreation as my way to explore. My first day in Vienna was spent on a bike, Capetown on a long run, and most recently – San Francisco in hiking boots.
In America
You could face homelessness if you have a home but no backup, savings but no one to save you. Firecrackers…
OutdoorFest
What does a total commitment to living in the city and loving the outdoors look like? Living for 30 Days at Rockaway Beach and tracking my adventures…
By Paxton Allewell, New Yorker at Heart
Just because someone lives in the city, does not mean that they don’t love the outdoors.
New York, NY
Innovations for the Adventure Seeker
New York, NY
Adventurous Eating: My story of living off €5 a day
Gypsies
Dwelling in the phantasmic recess of the European mind Weaving together each blooming rumor Grabbing and clutching civilized life Down…
Robert Moses
Sparkly rocks stud the plush green garden I follow footpaths under stone archways holding myself still so I can breath…
Pink Pangea
This February, I was invited to spend a day with the Ladies Ski Club at Sugarbush, one of New England’s largest ski resorts located in Vermont’s Mad River Valley.
PresenTense Group
It was almost exactly one year ago that I signed up for the Weekend Intensive program at the Yiddish Farm in Goshen New York.
Pink Pangea
I’d been to Deer Valley once as I child. I remembered nothing of the skiing and only a little of the Utah resort–mainly a souvenir shop where we purchased an extremely large ceramic mug that my brother and I would fight over for years.
By Diana Bocco, The Clymb Stories
New Yorkers have always made the most of their outdoor spaces, but now there’s an annual festival in “The City That Never Sleeps” for those who want a bit more adventure.
The chairlift was the most dangerous place. I wiggled my toes and slapped my thighs to keep them from going…
OutdoorFest Blog
Wednesday afternoon climbers Tommy Caldwell and Kevin Jorgeson moved from sponsored athletes to climbing superstars…
New York, NY
Balancing Time Outdoors While Running a Business
PC: Bryon Summer
by Abigail Wise, TIME
“The number one best part of going outside during winter is the solitude and space.”
Sarah is the founder of @Outdoorfest, an annual urban outdoor activity festival + monthly Mappy Hour (Map+Happy Hour). By Yuxi Liu, @createnyc
Pink Pangea
The initial plan was to leave New York on Saturday morning to go skiing in Vermont for International Women’s Ski Day (IWSD).
By David Trudo, House of Genius
This news arrived today from House of Genius New York featuring presenter Sarah Knapp.
By Lauren Matison, Thrillist
13. Use the outdoors for more than day drinking in Central Park…
By Jaclyn Mishal, Pink Pangea
Ever dream about starting an event that would bring together thousands of people who are passionate about the same things you are? Sarah Knapp, founder of OutdoorFest, brings the outdoors to New York City through hiking, biking, kayaking, sailing, climbing, slacklining and other outdoor sports.
By Alison Berman, Fond Group
With everything New York is credited for having, it is equally known as one of the most challenging cities in which to lead a balanced life.
SheJumps.org
“What is your North Pole?” explorer Barbara Hillary asks a crowd of New York outdoor enthusiasts a few weeks ago.
Salt Lake City, Utah
“Face Time is Real Time: Experiential Marketing Through Community Engagement”
By Jessica Malordy, Misadventures A few weeks ago, Sarah Knapp and I met in Union Square, one of New York City’s busiest public spaces, to chat about her amazing new venture.
By Catarina Cowden, The Active Times
The major issue during the summer with hypothermia is people being under-prepared both physically and also with their expectations
By Avi David Edelson of Traverse
Sarah Knapp, the creative energy behind New York City’s OutdoorFest, is quickly establishing her bonafides as an expert on building participatory outdoor communities in urban contexts.
by Bob Eckstein
The cartoonist Bob Eckstein boldly attended as many OutdoorFest events as he could handle. These are the drawings he sent
The Clymb Stories
As a city-dweller, accessing the great outdoors isn’t impossible; you just need a few good hacks.
New York Travel Festival
A few weeks ago I spoke at the second annual NY Trav Fest about how to travel within the city limits.
New York, NY
Panel: Five Boroughs in 30 Minutes
NYU Arts & Science Alumni Blog
We’ve heard stories about students who live in Bobst and have interviewed alumni who have used it to write screenplays and books that would eventually become bestsellers and blockbusters.
By Se Won Park, Washington Square News
CAS alumna Sarah Knapp is using her organization OutdoorFest to bring nature back to New Yorkers typically immersed in the city concrete.
OutdoorFest Blog
In less than two months, oceanographic explorer Fabien Cousteau and his team will scuba dive down sixty-three feet to Aquarius
OutdoorFest blog
I moved out to Utah for the snow – and good lord there was a lot of it.
New York, NY
PresenTense Fellowship
I didn’t mean to become a social entrepreneur. It happened so fast and before I knew it my tweets had a funny new hashtag.
Discover Outdoors Journal
As I write this, three of the best climbers in the world are literally hanging on the side of a sheer rock face waiting for night to fall so they can begin climbing again. The only true way down? Finishing the route or the onset of winter
Discover Outdoors Journal
The hardest parts of adventuring are not the 16-miles of hard hiking or the bug bites from camping out. The hardest part is the return to routine.
Discover Outdoors Journal
While Bryson tells the story as a personal account of his hiking, it is interlaced with the deep history of the trail as well as a critique of America’s misuse of natural resources.
Street Sonnet: Alphabet City, Manhattan
Hey Alex rub my legs. cold bicycles chained to the fence he has ma phone! and near the bottom sit…
Progressive Grocer
Adweek “Unmask the Truth” raises awareness of American sparkling wine producers who incorrectly label their products as “champagne.”
Gourmet Retailer
Consumers won’t just be scouting gifts for friends and family come Black Friday.
Adweek
The Coca-Cola Company has re-designed the packaging for its portfolio of global juice brands
Adweek
Subway has added Seattle’s Best to its breakfast menu.
Incentive Magazine Maritz hopes that cash and non-cash rewards can get along.
Adweek
Marriott is showcasing its colorful clientele in a new advertising campaign.
Media Job Market
Even during a recession employers don’t back down on employee health benefits
BrandFreak
Instead of striving for record-breaking DVD sales, Twentieth Century Fox decided it would be more cost-efficient to break a record by building the tallest ice sculpture.
Successful Meetings
Adweek
Volkswagen is promoting its 2010 GTI vehicle by putting consumers behind the wheel of a new iPhone application.
Adweek
The “éne•bé•a” campaign will highlight the NBA’s Latino players.